As a new digital marketer, it can be difficult to explain how your digital marketing activities are driving real business results.

Our Metahuman Stephanie, is an CEO who wants to discuss the performance of a recent digital campaign. In the scenario with Stephanie, learners apply their marketing knowledge and combine this with analytical and communication skills to explain how their recent campaign could be improved.

If you have questions about our prototype, or have ideas about this technology, comment below or feel free to reach out to the PGx team via: pgx@westernsydney.edu.au